Which E-commerce Platform Should I Use For My Business?

One of the first things a new business owner does is think about which website platform they should use for their business. Some think about how they can quickly get information up on the website and others (a very small few) think about how can my website grow with my company.

First, I want to say congratulations on taking the first step to learn about which website platform may be right for your business.

Most people will go to what they can control which are the DIY drag-and-drop website builders. But I’m here to tell you that using those platforms, ultimately hinders your business growth. I like to think of those platforms as the Circus Ringleaders.

Going to a circus is fun and exciting! It’s also very entertaining and shows amazing aspects of how the animals in the circus are giving us a thrill. Those animals are being fed, housed, and groomed to fit the image the circus has placed before the viewers.

What we don’t realize, is that most of those animals should probably be in a space where they thrive and live their lives based on what they were meant to be.

That’s why it’s important to do your research and make the best decision for your brand. But I’m going to give you the best options you should use so that you own your content and as your company grows, your tech can grow with you.

WordPress WooCommerce Website Platform

It’s important to know that reachability to your potential customers is the most important basis for choosing a website platform.

• WordPress websites are mobile-friendly.
• WordPress websites can be optimized quickly for search engines.
• WordPress websites can be integrated with other software applications, such as email marketing, etc.

Using a WordPress e-commerce website helps you to transition to growth to an ERP (Enterprise Resource System). I always encourage business owners who have 50+ SKUs (and who plan to have more) to use WooCommerce.

So here’s what to do next…

If you are looking for a done-for-you WordPress e-commerce website, take a look at our options here. If you want to learn how to create your own WordPress website, you can take an upcoming workshop here.

Shopify Website Platform

This platform is widely used by new business owners who have physical products and who plan to manage them on their own. It’s one of the top platforms that can literally grow with your business and also comes with some fun apps to help with marketing.

Shopify provides very unique themes that can be customized to your brand colors and style. It’s also great for dropshipping products by different vendors and other companies.

It’s a great platform for users who aren’t as technical but want a professional engine running their e-commerce brand.

Need help running your Shopify store?…

We offer Shopify Management with our website maintenance support! Our service provides updating and adding products, job descriptions, optimization, and support with marketing campaigns. Click here to go ahead and get started.

All the best,
Brittany from BDMCreates.com

P. S. – If you don’t think WordPress or Shopify is the best choice for you, I suggest you try Squarespace or Godaddy Ecommerce!